What is a Video Interview? Complete Guide

The hiring process is changing rapidly in today’s technologically driven world, and one tool that is swiftly gaining traction in hiring is the video interview. With one-way video interviews and live video interviews, video interviewing tools provide an adaptable, effective, and convenient means to capture insights about the candidates and also make it faster to hire them.

In this article, we’ll go over all you need to know about video interviews, including how they operate, their advantages, and how to ace your next online interview. Knowing the ins and outs of video interviews can provide you with a competitive edge in the current job market, regardless of whether you’re a hiring manager trying to simplify your recruitment process or a job seeker getting ready for your next chance.

What are the Different Types of Video Interviews?

A video interview is a technology-enabled remote job interviewing strategy. Via live video conferencing or pre-recorded responses, it facilitates communication between employers and candidates. Because they save time, eliminate the need for in-person meetings, and offer flexibility to both parties, video interviews are frequently utilized in the recruitment process.

Video interviews are becoming a common recruiting strategy since they are convenient and flexible for candidates as well as businesses. Live and pre-recorded video interviews are the two primary formats. Each has a distinct function and has advantages of its own. Below is a summary of the various kinds:

1. One-way or pre-recorded video interviews

Asynchronous video interviews with pre-recorded questions allow candidates to record their answers on schedule and have employers assess them afterward. These are carried out using one-way video interview software.

• Asynchronous Communication: This type of communication is more flexible for both parties because the candidate records their responses, which the interviewer evaluates afterward.
• Standardized Questions: To ensure uniformity and fairness, each candidate responds to the same questions.
• No Need for Scheduling: Within a specified timeframe, candidates can finish the interview at any moment, and employers can check it whenever it’s convenient for them.

Read More: What is a One-Way Video Interview?

2. Live Video Interviews

Live video interviews are performed remotely via video conferencing services like Zoom, Microsoft Teams, Google Meet, or Skype; otherwise, they are similar to conventional in-person interviews.

• Real-Time Interaction: In line with a conventional in-person interview, there is real-time interaction between the interviewer and the candidate.
• Instant Feedback: Candidates can ask for clarification in real-time, and interviewers can offer follow-up questions.
• Requires Scheduling: This requires both parties to agree on a date and time.

Read More: What is a Live Video Interview?

Why are Video Interviews Popular?

With good reason, video interviews have become increasingly popular in recent years. They provide a host of benefits that expedite, streamline, and increase the flexibility of the hiring process for both organizations and candidates. Here are a few main explanations behind the rise in popularity of video interviews:

1. Easy access and adaptability

Video interviews allow candidates and recruiters to connect from any location by eliminating the necessity for in-person meetings. This adaptability is particularly helpful when managing distant applicants, hiring internationally, or managing hectic schedules. This convenience is increased by pre-recorded video interviews, which let candidates record their responses at their convenience and let recruiters see them whenever it suits them.

2. Savings of Time and Money

Businesses can save money on travel fees, venue reservations, and other costs related to in-person interviews by using video interviews. Pre-recorded interviews can expedite the initial phases of candidate screening, and scheduling conflicts are minimized, which results in significant time savings.

3. A Greater Talent Pool

Video interviews provide an international pool of candidates to choose from. Without being restricted by geographical borders, employers may access a wider and more diversified talent pool, making it easier for them to select the ideal candidate for the position.

4. Effective Process of Screening

Recruiters can screen more prospects more rapidly with pre-recorded video interviews than they could with traditional interviews. Recruiters can evaluate many candidate videos in a brief period rather than setting up individual phone or in-person encounters.

5. Uniformity in Assessments

All candidates respond to the same set of questions during video interviews, particularly those that are pre-recorded, which guarantees a more consistent evaluation procedure. By doing this, prejudices are lessened, and companies can compare applicants more evenly.

6. Enhanced Prospective Experience

Particularly for those who are working and find it difficult to take time off for in-person interviews, candidates value the flexibility of video interviews. Additionally, it spares them the anxiety of having to travel and gives them a comfortable setting in which to demonstrate their abilities.

7. Integration of Technology

Recruiters may more easily handle the whole hiring process in one location by integrating video interviews with applicant tracking systems (ATS) and other HR tools. Decision-making, feedback, and communication are all streamlined as a result.

How Do Video Interviews Work?

Video interviews are a simple yet effective way for employers and job candidates to connect remotely. The process varies slightly depending on whether the interview is live or pre-recorded, but both formats offer flexibility and convenience. Here’s how they typically work:

1. How Pre-Recorded Video Interviews Work

• Invitation: The employer sends the candidate a link to the pre-recorded interview platform, often specifying a deadline by which responses need to be submitted.
• Instructions: Candidates are typically given instructions on how many questions they’ll need to answer, how much time they have for each response, and whether they can record their answers.
• Recording Responses: The candidate records their answers to each question using the platform’s recording feature, usually via their webcam.
• Review: The employer reviews the candidate’s responses at their convenience and makes decisions about whether to move forward with the candidate.

2. How Live Video Interviews Work

• Scheduling: The employer and candidate agree on a date and time for the interview, similar to traditional interviews.
• Technology Setup: The candidate receives a link to the video conferencing platform, which they use to join the interview. Both parties need a device with a webcam, microphone, and a stable internet connection.
• Interview Process: Once connected, the interview proceeds like a normal conversation, with the interviewer asking questions and the candidate responding in real-time.
• Follow-Up: After the live interview, the employer may follow up with the next steps or feedback.

3. Technology Requirements

• Webcam and Microphone: A computer, tablet, or smartphone with a functioning camera and microphone is required to record or participate in the video interview.
• Stable Internet Connection: A reliable internet connection is essential to avoid interruptions or poor quality during the interview.
• Interview Software: Employers typically use video conferencing tools (for live interviews) or a specialized platform like Ducknowl for pre-recorded interviews.

4. Best Practices for Candidates

• Test Your Equipment: Ensure your camera, microphone, and internet connection work well before the interview.
• Choose a Quiet, Well-Lit Space: Conduct the interview in a quiet place with good lighting to present yourself professionally.
• Dress Professionally: Even though it’s remote, dress as if you were attending an in-person interview.
• Practice: For pre-recorded interviews, practice answering common questions within the time limit, so you feel comfortable during the real recording.

Also Read: Do’s and Don’ts of Video Interviews

Steps for the Video Interview Process

The video interview process has become an integral part of modern recruitment. Whether you’re conducting a live or pre-recorded interview, following a clear process ensures a smooth and effective experience for both employers and candidates. Here are the typical steps for a video interview process:

1. Initial Invitation

• Employer’s Role: After shortlisting candidates, the employer invites candidates to participate in a video interview. This can be done via email or through a recruiting platform. The invitation should include instructions on the interview format (live or pre-recorded), a link to the video interview platform, and any other relevant details.
• Candidate’s Role: The candidate receives the invitation and follows the provided instructions to prepare for the interview.

2. Set Up and Scheduling

• Live Video Interview: The employer and candidate agree on a suitable date and time for the live video interview. Both parties should ensure their devices are ready and compatible with the video conferencing software (e.g., Zoom, Microsoft Teams).
• Pre-Recorded Interview: The employer specifies a deadline by which the candidate must submit their responses. The candidate can record their responses at their convenience.

3. Preparation

Employer’s Role:

• Prepare a list of interview questions. For pre-recorded interviews, questions should be clear and concise, with defined time limits for responses.
• Ensure that the video platform is set up correctly and that there are no technical issues.

Candidate’s Role:

• Test the camera, microphone, and internet connection to avoid technical difficulties.
• Choose a quiet, well-lit environment for the interview.
• Dress professionally, just as you would for an in-person interview.

4. Conducting the Interview

Live Video Interview:

• Greeting and Introduction: Both parties introduce themselves. The interviewer briefly explains the structure of the interview, and the candidates introduce themselves.
• Question and Answer: The interviewer asks questions, and the candidate responds in real-time. There may also be follow-up questions depending on the candidate’s answers.
• Closing: At the end of the interview, the interviewer will thank the candidate, outline the next steps in the process, and allow the candidate to ask questions.

Pre-Recorded Video Interview:

• Question Prompt: The candidate receives prompts for each question, either all at once or one at a time, depending on the platform.
• Recording Responses: The candidate records their answers within the allotted time for each question. Some platforms allow multiple attempts, while others may only allow one chance.
• Submission: Once all answers are recorded, the candidate submits their responses through the platform before the deadline.

5. Reviewing Responses

• Employer’s Role: After the interview (either live or pre-recorded), the employer reviews the candidate’s answers. In a live interview, this is done in real-time. For pre-recorded interviews, the employer reviews the responses at their convenience, often with a team or panel.

6. Follow-Up and Next Steps

Employer’s Role:

• After evaluating the interview, the employer will decide whether to move the candidate forward in the hiring process.
• The employer should send a follow-up email, either to provide feedback, schedule the next round of interviews, or inform the candidate of their status in the selection process.

Candidate’s Role:

• If selected for the next step, the candidate may be asked to attend another video interview, complete a task, or proceed with additional assessments.

7. Final Decision and Offer

• Once all interviews are completed, the employer will make a final hiring decision.
•  The selected candidate is usually contacted via email or phone to discuss the job offer and the next steps in onboarding.

Benefits of Video Interviews

Video interviews have become a key tool in modern recruitment, offering numerous advantages over traditional in-person interviews. Here are some of the top benefits of video interviews for both employers and candidates:

1. Time Efficiency

• For Employers: Video interviews allow for faster scheduling and screening of candidates, especially with pre-recorded interviews. Recruiters can quickly review responses at their convenience, speeding up the hiring process.
• For Candidates: Candidates don’t have to take time off work or travel to interview locations, making the process quicker and easier to fit into their schedule.

Also Read: Phone Screening Interview Questions

2. Cost Savings

• For Employers: Conducting interviews remotely eliminates recruitment costs related to travel, accommodations, and hosting in-person meetings. It also reduces the need to book conference rooms or office spaces.
• For Candidates: Video interviews remove the need for transportation or lodging expenses, making the process more affordable.

3. Geographical Flexibility

• Video interviews allow companies to connect with talent from around the world. This broadens the candidate pool, giving employers access to top candidates regardless of their location. 
• Candidates can interview for jobs in different cities, countries, or even continents without leaving their homes.

4. Convenience and Flexibility

• Pre-Recorded Interviews: Candidates can record responses at a time that suits them, and employers can review interviews when convenient. This flexibility helps avoid scheduling conflicts and streamlines the recruitment process.
• Live Video Interviews: Even though real-time interaction is needed, it still allows both parties to join from the comfort of their own homes or offices, making it far more convenient than coordinating in-person meetings.

5. Consistent and Fair Screening

• Pre-Recorded Interviews: Every candidate answers the same set of questions, ensuring consistency in evaluation. This helps reduce bias in the hiring process, as recruiters can compare candidates based on identical criteria.
• Live Interviews: Even in live interviews, video recording allows for more consistent evaluations, as interviewers can review and compare different candidates’ responses.

Read More: What are Hiring Biases?

6. Faster Decision-Making

• Video interviews streamline the early stages of recruitment by enabling quick candidate screening. 
• Recruiters can review more candidates in less time, helping them make faster hiring decisions and reducing the time to hire.

7. Environmental Impact

• By reducing the need for travel, video interviews contribute to lower carbon emissions and a more environmentally friendly recruitment process.

8. Improved Candidate Experience

• Candidates appreciate the convenience of video interviews, as they can participate in a comfortable environment without the stress of traveling to unfamiliar locations. 
• Pre-recorded interviews, in particular, allow candidates to showcase their skills without time pressure or scheduling conflicts.

9. Easier Collaboration Among Hiring Teams

• Video interviews, especially when recorded, can be easily shared with other members of the hiring team. This allows for collaborative decision-making and more comprehensive feedback, as all stakeholders can review the same candidate’s responses.

10. Technological Integration

• Video interviews can be easily integrated with applicant tracking systems (ATS) and other HR software, making it easier for recruiters to manage the entire hiring process, from initial interviews to final decisions.

Best Practices of Video Interviews for Recruiters

Conducting video interviews requires careful planning and execution to ensure the process is smooth and professional. Here are some best practices for recruiters to maximize the effectiveness of video interviews:

1. Choose the Right Platform

• Select a reliable video interview platform that suits your needs, whether it’s for live interviews or pre-recorded interviews (Ducknowl, HireVue). Ensure the platform is easy to use for both recruiters and candidates.
• Test the platform ahead of time to make sure there are no technical issues that could disrupt the interview process.

2. Set Clear Expectations

• Provide candidates with all the necessary details before the interview. This includes instructions on how to use the video platform, what type of interview it will be (live or pre-recorded), and any technical requirements.
• Share the interview format (e.g., length, number of questions, topics to be covered) so candidates know what to expect.

3. Test Your Technology

• Ensure your camera, microphone, and internet connection are working properly before the interview begins. Poor-quality video or audio can create a negative impression and disrupt the interview flow.
• Have a backup plan in case of technical difficulties, such as switching to a phone interview if the video connection fails.

4. Create a Professional Environment

• Interview in a quiet, well-lit space where you won’t be interrupted. The setting should reflect a professional environment, as it sets the tone for the interview.
• Avoid background noise, distractions, or clutter in your surroundings to ensure the focus stays on the candidate.

5. Be Punctual

• Just as with in-person interviews, it’s important to start the video interview on time. Being late can create a negative impression and cause unnecessary stress for the candidate.
• If something comes up and you’re running late, communicate with the candidate in advance.

6. Engage and Maintain Eye Contact

• Even though you’re conducting the interview remotely, it’s important to maintain eye contact and engage with the candidate. Look at the camera when speaking, rather than the screen, to create the effect of direct eye contact.
• Be mindful of your body language, nodding, and showing interest just as you would in an in-person interview.

7. Prepare Structured Questions

• Prepare a set of consistent, structured questions to ask each candidate. This ensures fairness in the evaluation process and helps you compare candidates more easily.
• Tailor your questions to the specific role, but avoid asking overly complex or ambiguous questions that could confuse the candidate.

8. Take Notes

• During the interview, take notes to capture important points about the candidate’s responses. This is especially useful when conducting multiple interviews in a short time frame.
• For pre-recorded interviews, take notes while reviewing responses to track the strengths and weaknesses of each candidate.

9. Provide Feedback on Time

• Candidates appreciate timely feedback, so follow up promptly after the interview, whether it’s to move forward in the process or to notify them of the outcome.
• Offering constructive feedback, even to those who aren’t selected, enhances the candidate experience and reflects well on your employer’s brand.

10. Consider Cultural and Geographical Differences

• When interviewing candidates from different regions or countries, consider cultural differences, time zones, and communication styles. Adjust your approach to ensure that all candidates feel comfortable and understood.
• Be clear about the job location and whether remote work is an option, as this is increasingly important in global hiring.

11. Record Interviews for Review

• If using a pre-recorded or live video platform that allows for recording, make sure you have the candidate’s consent to record the interview. Recorded interviews can be reviewed by other team members, allowing for a more collaborative decision-making process.
• Review the recordings later to ensure no details are missed during the interview.

12. Create a Positive Candidate Experience

• Make sure the interview process is smooth and professional. A good candidate experience enhances your company’s reputation and increases the chances of attracting top talent.
• Be respectful, approachable, and courteous throughout the interview process, and ensure that candidates feel valued.

Also Read: Video Interviewing Tips for Recruiters and Candidates

Conclusion

Video interviews have revolutionized the hiring process, offering flexibility, efficiency, and convenience for both employers and candidates. Whether conducted live or pre-recorded, video interviews save time and resources while enabling recruiters to connect with talent from anywhere in the world. By following best practices and preparing thoroughly, both parties can make the most out of this modern interviewing tool, ensuring a smooth and professional experience that leads to better hiring outcomes.

As video interviews continue to grow in popularity, understanding their benefits and how to navigate them is crucial for successful recruitment.